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This page offers current information and random notes on developments in market research, marketing, and business in general.

I. Notable Business Books 2015 (Dec. 6, 2015)

I. Notable Business Books 2015
As in previous years, editors at strategy+business, the Web site of Booz & Company, selected several books as their collective choice of the Best Business Books of 2015. This time they have included seven categories of business subjects.

Narratives
Losing the Signal: The Untold Story behind the Extraordinary Rise and Spectacular Fall of BlackBerry
by Jacquie McNish and Sean Silcoff
(Flatiron Books, 2015)

Leadership
Every Town Is a Sports Town: Business Leadership at ESPN, from the Mailroom to the Boardroom
by George Bodenheimer (with Donald T. Phillips)
(Grand Central Publishing, 2015)

Disruption
Rise of the Robots: Technology and the Threat of a Jobless Future
by Martin Ford
(Basic Books, 2015)

Marketing
Captivology: The Science of Capturing People's Attention
by Ben Parr
(HarperOne, 2015)

Managerial Self-Improvement
Leadership BS: Fixing Workplaces and Careers One Truth at a Time
by Jeffrey Pfeffer
(HarperBusiness, 2015)

Economics
The Shifts and the Shocks: What We've Learned - and Still Have to Learn - from the Financial Collapse
by Martin Wolf
(Penguin Press, 2014)

Strategy
Wiser: Getting beyond Groupthink to Make Groups Smarter
by Cass Sunstein and Reid Hastie
(Harvard Business Review Press, 2015)

Happy Reading!

Source: www.strategy-business.com/article/15403

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